2023 Toyota Prius in South Burlington, VT

Key Highlights of the 2023 Toyota Prius  

Starting at an MSRP of $27,450, the 2023 Prius boasts striking aesthetics with distinct accents. Its appearance is further enhanced by the option of 19-inch alloy wheels. The slim LED headlights contribute to the vehicle's front-end design, resulting in a sleek and unique look that distinguishes it from other cars.   

Toyota's "Beyond Zero" initiative, which aims to achieve carbon neutrality in their products and manufacturing processes, will be represented by the new badge on the 2023 Prius. This latest model will be available in three trim levels: LE, XLE, and Limited.   

It is equipped with a fifth-generation hybrid powertrain capable of producing up to 196 horsepower and can accelerate from 0 to 60 mph in 7.2 seconds for Front-Wheel Drive (FWD) models. The 2023 Prius also offers three drive modes: Normal, Eco, and Sport. In addition, the standard features of the 2023 Toyota Prius include:  

• 17-inch alloy wheels with wheel covers  
• Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)  
• 8-inch audio multimedia touchscreen  
• SofTex™ leather steering wheel  
• Electronic Parking Brake (EPB)  
• Wireless Apple CarPlay® and Android Auto™ compatibility  
• SiriusXM® Platinum Plan 3-month trial subscription  

Schedule a Test Drive of the 2023 Toyota Prius at Heritage Toyota

Interested customers are invited to view our wide selection of Toyota models and arrange a test drive of their preferred vehicle. Financing options are also available for consideration. For additional support, please visit Heritage Toyota in South Burlington, VT, where our team would be delighted to assist you. We hope to hear from you soon!